As Medable prepared to launch two major product updates, the challenge was to turn internal anticipation into lasting excitement—without compromising visual cohesion across future releases. I led the design exploration, aiming for simplicity, uniqueness, and memorability. After testing multiple directions, we landed on a monoline design system that distilled the essence of both projects into clean, symbolic forms.

The Chimera logo, built with bold interlocking lines, communicates power and unity, while the Phoenix features elegant curves to reflect renewal and transformation. Together, these logos create a foundation for Medable’s evolving visual language—distinct enough to stand alone, yet cohesive enough to scale with future product rollouts.